Is Buying Reviews an Ethical Business Practice?
As an example, if you ask most people if they would eat food from a dumpster, most would say "Hell No". However, as your hunger grows and your options for something better recede, your willingness to partake of the dumpster dining experience will grow. When it comes to reviews there is the obvious question of what will reviews do for me. I believe there are four primary benefits for reviews: 1. Ego boost for the business owner. "They like me!, They really like me!" 2. Social signals to the search engines that people are engaging with your company. This tends to effect ranking to a small degree. 3. A visual indicator that makes your business listing stand out. In the instance of a Google listing, the 5 yellow stars show up after you get 5 reviews and that makes your maps listing more noticeable and more likely to get clicks or calls. 4. Positive affirmations to your new potential customers that others have found what you provide to be of value. Obviously, the fourth...